The Danish Customs and Tax Administration (Skatteforvaltningen) consists of seven specialised agencies each responsible for its own key assignment.
Next to borger.dk it's one of the largest public sector sites in Denmark with 16.000 pages and approximately 30M views per year. I’ve been designing and building on skat.dk for over 7 years. So it's hard to map
all the changes I've made. But here I'll focus on a few impact points.
Example of a transport box
Transport boxes and transport pages have shown to be very successful when dealing with a large amount of pages and long page titles.
Instead of a dropdown menu where space can be limited, transport pages can have very
long names and thorough descriptions and an infinite amount of subpages.
See a typical transport page
Example of shortcuts (Genveje) on skat.dk
Even though shortcuts are more visually pleasing and gain a lot of interest with the organisation, they perform on average 200% less than the transport boxes above. A few takeaways from these are that design is not everything,
placement matters, above or below the fold matters.
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